Over the years, there has been an impressive growth in in-mold labeling due to the great benefits it provides. The in-mold decoration market is even expected to enjoy massive growth in the coming years because of the following reasons.
The first major reason is the massive reduction in labeling costs. Secondly, in-mold labeling products are 100% recyclable. The process eliminates all secondary processes associated with post-molding labeling methods. Another major reason is in-mold labeling’s ability to produce highly appealing and impressive designs on products. The problem of label tampering is eliminated form in-mold decoration. Higher adhesion is assured in in-mold labeling.
Many brands across the globe have seen the need to produce products with high-quality packaging and instructive labels. On top of that, many brands are in high demand for a labeling method that makes their products highly durable and long-lasting. In-mold labeling can provide high quality, clearly instructive, and damage-resistant labels at a reasonably lower cost. This strategically positions in-mold labeling to significantly contribute to the labeling markets in the coming years.
The materials used for in-mold labeling make it suitable for a wide range of markets which include food, pharmaceutical, computer, telecommunication, automotive, personal care products, etc markets.
There has been a significant growth of in-mold labeling markets with light plastic labels and moisture barriers. The main reason is the major change in the way people buy products. A lot of people now buy products on the internet. This has created the need for increased shelf life. Products bought on the internet mostly spend a longer time at distribution centers shelf before reaching consumers. This demand for products with light plastic film and moisture barriers is even expected to rise in the coming years since the number of people who purchase on the internet is expected to increase.
In-mold labeling uses digital printing to print labels. Digital printing makes it possible to print lower volume labels at a lower cost. Digital printing offers variable data printing. This makes it possible to place codes or numbers on labels in a successive manner. The capability of digital printing in printing high-quality labels at a lower cost positions in-molding labeling for greater success in the coming years.